In my job as a church communications director, I get a lot of requests for flyers. And brochures. And emails to send. My first response is always to ask, “What do you need to say?” Most of the time we talk through the objective and find the information and values we want to communicate. But… Continue reading have something to say

Seth Godin explains what it is marketers are really selling. “Not powder or chemicals or rubber or steel or silicon or talk or installations or even sugary water. What marketers sell is hope. The reason is simple: people need more. We run out. We need it replenished. Hope is almost always in short supply. The… Continue reading selling hope