Church Views · Culture · Marketing

brands that create meaningful lives

Fast Company recently posted an article, A Successful 21st Century Brand Has to Help Create Meaningful Lives. An enormous study of how consumers around the world interact with brands finds that only the companies that make life better for consumers create impactful connections. I’m always intrigued when culture begins to understand something the Church has… Continue reading brands that create meaningful lives

Church Views · Culture · Marketing · On Being Christian

buying a brand

Yesterday Jen Taylor Johnson posted a great article at the Christian Standard, calling out Bible publishers who keep creating repackaged versions so we’ll keep buying. “…I see it as one more indicator of American Christianity‚Äôs consumer mind-set. A simple study Bible in a reliable translation is not enough? We need the ‘Personalized Promise Bible’ that… Continue reading buying a brand