Her Views · Marketing

getting started

Thanks again to Church Marketing Sucks for asking me to participate in their “Getting Started” series. Getting Started is a series of interviews with a wide variety of church communications staff who share their successes and failures, ideas and strategies, and a whole lot of wisdom. My interview posted here.

Church Views · Her Views

interview on social media church

Several weeks ago I was contacted by DJ Chuang about participating in his Social Media Church podcasts. If you’re somehow still unaware of this incredible resource, go and bookmark it now. DJ is curating interviews and thoughts about the use of social media within the Church, from all kinds of perspectives: communications, web, tech, marketing… Continue reading interview on social media church

Church Views · Culture · Marketing

brands that create meaningful lives

Fast Company recently posted an article, A Successful 21st Century Brand Has to Help Create Meaningful Lives. An enormous study of how consumers around the world interact with brands finds that only the companies that make life better for consumers create impactful connections. I’m always intrigued when culture begins to understand something the Church has… Continue reading brands that create meaningful lives

Her Views · Marketing

communication lessons from american airlines

I recently took a trip to the Midwest to visit family, and endured one of my worst travel experiences, stuck in O’Hare airport overnight on what should have been an otherwise routine journey – one I’ve taken many times. As a communications director, I watched and listened with interest as American Airlines failed to manage… Continue reading communication lessons from american airlines