Culture · Her Views

2011 color of the year

Coincidentally, Pantone announces its Color of the Year every year about the same time that Time Magazine announces its Person of the Year. So every year about this time I wonder: which would you rather have in your home – the person or the color?

Time has pronounced Facebook creator Mark Zuckerberg as Person of the Year, “for connecting more than half a billion people and mapping the social relations among them, for creating a new system of exchanging information and for changing how we live our lives.” The Pantone Institute has announced Honeysuckle, or Pantone #18-2120 as Color of the Year:

“A color for all seasons – Courageous. Confident. Vital. A brave new color, for a brave new world. Let the bold spirit of Honeysuckle infuse you, lift you and carry you through the year. It’s a color for every day – with nothing “everyday” about it.

While the 2010 color of the year, PANTONE 15-5519 Turquoise, served as an escape for many, Honeysuckle emboldens us to face everyday troubles with verve and vigor.”

Now, normally I tend to side with having the color – rather than the person – of the year in my home. This year however, I honestly think I’d rather entertain Zuckerberg than “reddish pink.” He’s actually created a whole new world out of personal trivia, information sharing and Farmville. At the very least he’d have a definitive answer on how to manage my privacy settings. Reddish pink has the potential to cast a “reddish” pall over other things like checkbooks and credit card statements… likely to make us long for the escape of 2010’s Turquoise #15-5519.

For those with no interest in Zuckerberg, knock yourself out with Pantone’s applications of Honeysuckle in fashion, paint, interior design, wedding apparel, accessories – even a Visa Platinum Rewards Card.

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